Spreedly, EBANX Boost Brazil eCommerce Payments Access

Unlocking Brazil's Digital Commerce: The Spreedly and EBANX Partnership

In a significant move poised to reshape the digital payments landscape within Latin America's largest economy, open payments provider Spreedly has announced a strategic expansion of its existing partnership with the prominent payment services firm EBANX. This deepened collaboration, revealed recently, is specifically designed to empower merchants by providing seamless access to two of Brazil’s most innovative and rapidly adopted payment solutions: Pix Automático and NuPay. This initiative directly addresses the complexities of a Brazilian e-commerce market valued at an impressive $378 billion, offering a crucial gateway for businesses seeking to capitalize on its robust growth.

The Strategic Imperative: Embracing Pix Automático and NuPay

The integration of Pix Automático and NuPay into Spreedly’s platform, facilitated by EBANX’s localized expertise, represents a pivotal development. Pix, the central-bank-run instant payment system in Brazil, has witnessed an astronomical surge in popularity since its inception. It currently processes an astonishing $5.3 trillion annually and is on track to outstrip credit cards as the preferred online payment method by 2025. This remarkable trajectory underscores the fundamental shift in consumer payment preferences within the nation.

Crucially, both Pix Automático and NuPay are tailored for recurring and installment-based payments – models that are increasingly prevalent and essential for subscription services, large purchases, and a wide array of digital goods and services. Previously, the adoption of these specific payment modalities presented significant challenges for merchants. Each local payment service provider (PSP) often introduced these features at varying times and with distinct technical requirements, leading to complex, costly, and time-consuming integration processes. Spreedly’s open payments platform, through its partnership with EBANX, effectively circumvents these hurdles. It furnishes merchants with immediate and standardized access to Pix Automático and NuPay, thereby eliminating the need for multiple bespoke builds and mitigating the risks associated with provider lock-in.

A Comprehensive Payment Ecosystem for Brazil

Beyond the strategic introduction of Pix Automático and NuPay, the expanded alliance between Spreedly and EBANX solidifies a truly comprehensive payment ecosystem for merchants targeting the Brazilian market. This partnership now enables businesses to offer a diverse range of payment options to their customers, catering to varied preferences and enhancing conversion rates. These methods include:

• Credit and Debit Cards: Traditional yet enduring payment instruments, widely used for online transactions.
• Pix for Single Transactions: Leveraging the instantaneous nature of Pix for one-off purchases.
• MercadoPago: A leading e-wallet solution, popular across Latin America, offering convenience and security.
• Boleto Bancário: A crucial cash-based payment method, providing accessibility to a broader demographic, including those without traditional banking access.

This extensive coverage means that, through EBANX, Spreedly now encompasses nearly 100% of the payment methods prevalent in Brazilian e-commerce. This level of integration is paramount for success in Brazil, which not only stands as the largest e-commerce market in Latin America but also ranks among the fastest-growing digital markets globally. The ability to offer localized and preferred payment options is a critical determinant of merchant success and customer satisfaction in such a dynamic environment.

Latin America's Digital Transformation: A Broader Context

The current expansion builds upon a previous collaboration launched earlier this year, which was designed to assist international companies in accessing a broader spectrum of local payment options across the entire Latin American (LatAm) region. As noted by both companies, Latin America's digital commerce sector is experiencing exponential growth, particularly in key markets such as Brazil, Mexico, and Colombia. This rapid evolution has intensified the demand from international businesses to localize their payment offerings, a strategy proven to drive higher engagement and sales.

The success of Pix within Brazil is emblematic of a broader, sweeping embrace of digital payments across Latin America. Over the past decade, the long-standing dominance of cash has steadily eroded. Researchers project that by 2030, a substantial two-thirds of all e-commerce spending in Latin America will be conducted through digital channels. This profound shift underscores the transformative power of fintech innovation in the region.

Further illustrating this trend, Pix processed an astounding 64 billion transactions in 2024, marking a remarkable 53% year-over-year increase and surpassing debit and credit card volumes by an impressive 80%. The continuous introduction of new features, such as tap-to-pay functionality and automatic recurring payments, is expected to further accelerate its adoption. Beyond Brazil, other parts of Latin America are similarly witnessing a surge in the popularity of mobile wallets, now utilized by 62% of Latin Americans for their regular payments. Countries like Argentina and Panama lead this adoption wave, with respective usage rates of 65% and 63%.

Conclusion: Paving the Way for Future Growth in LatAm Fintech

The enhanced partnership between Spreedly and EBANX represents a significant leap forward in democratizing access to the intricate yet lucrative Brazilian e-commerce market. By simplifying the integration of vital local payment methods like Pix Automático and NuPay, they are not only addressing immediate merchant needs but also laying robust groundwork for future digital commerce growth. This collaboration empowers businesses worldwide to seamlessly connect with Brazilian consumers, driving innovation and fostering economic expansion within one of the world's most exciting digital frontiers. For fintech companies and merchants alike, understanding and leveraging such strategic alliances will be key to navigating and succeeding in the rapidly evolving landscape of Latin American payments.