Kris Jenner's $5M MAC Deal: Kardashian Sisters Feel Betrayed

Kris Jenner, the undeniable architect behind the formidable Kardashian-Jenner empire, recently sealed a groundbreaking $5 million partnership with MAC Cosmetics on October 31, 2025. This strategic alliance positions the 69-year-old mogul as the brand's glamorous new face, a move that has reportedly sent shockwaves through her famous family, particularly among her daughters, Kim and Kylie Jenner.

For years, Jenner has operated as the "momager," masterminding her daughters' billion-dollar beauty ventures from behind the scenes. However, this deal marks a significant shift, propelling her into the forefront of MAC's bold campaigns. The collaboration aims to bridge generational loyalty, targeting both established consumers and the Gen Z demographic, a market move that allegedly blindsided Kim Kardashian and Kylie Jenner. Whispers among insiders suggest Kim perceives this as a direct challenge to her thriving Skims and SKKN lines, while Kylie reportedly views her mother's foray into the cosmetics giant as a threat to her own billion-dollar Kylie Cosmetics throne.

From Momager to MAC Muse: Kris Jenner's Strategic Ascent

This is more than just a lucrative endorsement for Kris Jenner; it represents a calculated power play that redefines family business dynamics. Traditionally, Jenner has earned a 10% cut from her daughters' numerous deals, but this direct partnership with MAC Cosmetics allows her to command her own spotlight and a substantial personal payout. MAC, reportedly seeking a sales resurgence amid stagnant market figures, sees Jenner as a potent catalyst for growth. Her transition from manager to muse signifies a seismic shift within the competitive $500 billion global beauty industry.

Jenner's multi-year megadeal, finalized after months of speculation during Paris Fashion Week, strategically elevates her beyond the immediate Kardashian circle. Her campaigns are designed to champion "ageless allure," seamlessly integrating her sophisticated image with MAC's diverse product range. This approach caters to a demographic of women who are actively seeking beauty solutions beyond ageist marketing tropes, further solidifying her personal brand appeal.

However, the domestic repercussions are palpable. A source confided to Page Six, "Kim feels betrayed. She built her beauty line from scratch, only to have her own mother jump in bed with the competition." Similarly, Kylie, who at 27 built her lip empire into a valuation exceeding $1 billion, is reportedly seething over the direct market overlap. The concern is that her mother's substantial deal could directly impact Kylie's own brand margins within a highly competitive segment where matte liquid products are prevalent.

Kris Jenner, reportedly unfazed by the internal family conflict, frames her decision as a move toward fierce independence. An insider reiterated her stance, stating, "This is business." This play mirrors Jenner's past strategic investments in her personal image, such as a reported $150,000 New York facelift refresh, all underscoring the "Kris Effect" – her ability to generate significant income independently of her children's ventures.

Beauty Business Battle: Daughters' Empires vs. Mom's Millions

The financial prowess of the Kardashian-Jenner women is well-documented. Kim Kardashian's Skims, valued at $1.1 billion, has demonstrated remarkable success in the shapewear and loungewear market, expanding into beauty with SKKN. Kylie Jenner's Kylie Cosmetics generated an estimated $600 million in sales by 2024, largely through savvy digital marketing and product launches tailored for a younger audience. While Kris Jenner's traditional 10% cut from these enterprises has consistently tallied tens of millions annually, her solo MAC deal – estimated at $2-5 million upfront plus residuals – indicates a clear sunset strategy. It's a diversification move, allowing her to cultivate her own domain rather than solely relying on her daughters' dazzle.

The inherent tension raises a critical question: Will this bold business decision fracture the family franchise that has collectively amassed over $2 billion in fortunes? Or could this dramatic turn of events simply fuel fresh narratives for "The Kardashians" on Hulu, where family feuds often translate into significant viewership and increased revenue?

The "Kris Effect" and Its Market Impact

Kris Jenner's MAC masterstroke transcends a simple makeup endorsement; it serves as a multi-million-dollar testament to the power of personal branding as a profit powerhouse. It highlights a phenomenon where an individual's established influence can generate substantial wealth without solely relying on the success of cultivated kin. This $5 million face-forward foray fundamentally shifts the narrative for family-run enterprises, leveraging four decades of fame-forging expertise to build an independent fortune, distinct from the Kardashian cash cows she meticulously nurtured.

This "brand equity explosion" illustrates how public figures can ignite income by infusing their identity into industries. It's about crafting a cachet that commands lucrative contracts, transforming social media engagement into tangible treasures as followers eagerly flock to "Kris-approved" products. Such endorsements are known to significantly impact consumer behavior, with many shoppers swayed by celebrity affiliations. According to analyses reviewed by Finance Monthly, momager-led beauty booms like Jenner's could potentially swell the $87 billion U.S. makeup market by 12% by 2027, with up to 35% of consumers influenced by star endorsements, driving both sales and brand visibility.

Frequently Asked Questions About Kris Jenner's MAC Deal

Why Are Kim and Kylie Kardashian Upset About Kris Jenner's MAC Deal?

Kim Kardashian reportedly feels a sense of betrayal, perceiving her mother's partnership with MAC as a direct competitive move against her own beauty lines, Skims and SKKN. Kylie Jenner is similarly angered by the significant market overlap with her highly successful Kylie Cosmetics empire, which includes a strong presence in matte liquid products, a category where MAC is also prominent.

What Is Kris Jenner's Role in the New MAC Cosmetics Campaign?

Kris Jenner is serving as the primary face of MAC Cosmetics' new campaigns. Her role extends beyond a typical endorsement, involving a multi-year partnership valued at $5 million, where she leverages her considerable influence to appeal to both loyal, legacy fans and newer Gen Z consumers across various platforms.

What Is Kris Jenner's Net Worth in 2025?

As of October 2025, Kris Jenner's net worth is estimated at approximately $190 million. This significant wealth is a culmination of her 10% management cuts from her daughters' ventures, earnings from her own media projects, and now, the substantial millions from her new MAC Cosmetics deal, as reported by sources including Forbes.