1inch Rebrands to Bridge DeFi and Global Finance
1inch Rebrands to Bridge DeFi and Global Finance
1inch, a leading ecosystem in Decentralized Finance (DeFi), has announced a comprehensive rebrand to better align with its mission of integrating DeFi with traditional financial systems. The rebranding initiative, which includes a new visual identity and messaging, was unveiled at Token2049 in Singapore and signifies a key step in 1inch's evolution as a core infrastructure provider.
The Mission Behind the Rebrand
The primary goal of the rebrand is to simplify DeFi and make it more accessible for mass adoption. By enhancing user experience through improved design, interfaces, and streamlined products, 1inch aims to offer an intuitive entry point for both retail and institutional users. This strategic move reflects 1inch’s commitment to bridging the gap between decentralized and traditional finance.
Expansion of SaaS Model and Industry Integration
1inch’s innovative SaaS-based model has seen widespread adoption across the industry. Major players such as Binance, Coinbase, Ledger, MetaMask, and Trust Wallet rely on 1inch technology to power their swap functionalities. This expansion underscores 1inch’s role as a critical infrastructure provider in the DeFi space. The new brand message, "We move forward as 1inch," encapsulates the platform’s focus on performance, trust, and innovation for both end-users and B2B partners.
Vision for the Future of DeFi
According to Sergej Kunz, Co-Founder of 1inch, the future of DeFi involves a convergence with traditional finance, with financial systems and users increasingly moving on-chain. 1inch’s rebrand signals its maturity and unwavering commitment to building self-custodial solutions that unite various chains, protocols, projects, and individuals within the DeFi ecosystem. Anton Bukov, Co-Founder of 1inch, emphasized DeFi's potential to foster a more transparent, efficient, and globally accessible financial system, extending its benefits to a broader audience.
Key Components of the Rebrand
1inch's new visual identity is designed to convey simplicity, sophistication, and maturity. The design aims to create a seamless user experience, showcasing the advanced technology that powers the platform. The iconic name, inspired by Bruce Lee’s 1-inch punch, reflects precision, coordination, and efficiency—principles that have guided 1inch since its inception.
Strategic Focus Areas
1inch is concentrating on several strategic areas to shape the future of DeFi:
- Uniting a Fragmented Space: Offering cross-chain solutions to connect various chains, protocols, and tools within the DeFi ecosystem.
- Balancing Freedom with Connection: Combining self-custody with interoperability to provide a seamless environment for assets and opportunities.
- Raising the Bar on Security and Trust: Pursuing ISO 27001 and SOC 2 certifications to adhere to global standards for information security and data protection.
- Elevating User Experience: Ensuring best rates and execution, robust security, and industry-leading risk management for both B2B and B2C users.
Commitment to Security and Compliance
As part of its transformation, 1inch is pursuing ISO 27001 and SOC 2 certifications, demonstrating its commitment to high standards of security and risk management. This move aims to establish 1inch as a trusted partner for large businesses and enterprises, facilitating broader adoption of its ecosystem.
About 1inch
1inch continues to drive decentralized finance with a seamless crypto trading experience for over 25 million users. Offering low-cost token swaps and innovative tools, including a self-custodial wallet, portfolio tracker, and developer portal, 1inch remains dedicated to simplifying DeFi for everyone.
