NTT DATA & ISARASERI Partner to Revolutionize Thai SME Payments

In a significant stride towards modernizing Thailand's small and medium-sized enterprises (SMEs), NTT DATA Payment Services has forged a strategic alliance with ISARASERI, the innovators behind the Jaidee App. This collaboration introduces a groundbreaking solution dubbed the "Super EDC," a unified platform engineered to streamline sales, loyalty programs, and diverse payment processing for Thai SMEs through a singular, integrated device. This initiative aims to equip small businesses, particularly within the bustling food and beverage sector, with sophisticated yet accessible tools to thrive in an increasingly digital economy.

The Evolving Landscape of Thai SME Payments

Thai SMEs often grapple with a fragmented ecosystem of business management tools. Managing inventory, processing various payment types, running customer loyalty initiatives, and tracking sales typically require multiple systems and devices, leading to inefficiencies, increased operational costs, and a complex customer experience. The challenge intensifies for businesses with limited resources, making digital transformation a daunting prospect. Recognizing these hurdles, the partnership between NTT DATA Payment Services and ISARASERI seeks to consolidate these disparate functions into a cohesive and user-friendly solution.

Introducing the Super EDC: A Unified Solution

A Strategic Collaboration for Digital Transformation

The partnership between NTT DATA Payment Services, a leader in secure payment infrastructure, and ISARASERI, renowned for its innovative Jaidee App point-of-sale (POS) system, represents a synergy of expertise. This collaboration brings together robust financial technology with intuitive business management software, resulting in the Super EDC. This unified platform is designed to be a comprehensive business hub, enabling merchants to handle virtually all their operational and transactional needs from a single device. The goal is to simplify complex processes, allowing Thai SMEs to focus more on growth and customer service.

Core Features and Functionalities

The Super EDC is more than just a payment terminal; it is a versatile tool designed to enhance every facet of a small business’s operation. Its integrated design ensures seamless interaction between various functions, providing a holistic view of the business. Key features include:

• Integrated Point-of-Sale (POS) System: At its core, the Super EDC incorporates Jaidee’s advanced POS system, facilitating efficient order processing and sales management.
• Secure Payment Infrastructure: Leveraging NTT DATA’s secure framework, the device supports a wide array of payment methods, including major credit cards like Visa and Mastercard, local payment solutions such as PromptPay QR, and various international and domestic e-wallets, catering to diverse customer preferences.
• Order and Queue Management: Essential for F&B merchants, the system helps manage customer orders and queues efficiently, reducing wait times and improving service delivery.
• Inventory Tracking and Stock Control: Merchants can accurately monitor stock levels, manage inventory in real-time, and prevent stockouts, leading to better operational planning and reduced waste.
• Customer Loyalty Programs: The platform enables businesses to implement and manage robust loyalty programs, offering digital stamps, points, and coupons to foster customer retention and encourage repeat business.
• Food Ordering Capabilities: Specifically beneficial for restaurants and cafes, the system supports streamlined food ordering processes, from taking orders to sending them to the kitchen.

Empowering Thai SMEs for Growth

Enhancing Operational Efficiency and Cash Flow

By consolidating multiple functions into one device, the Super EDC significantly boosts operational efficiency. Businesses can save time previously spent on managing separate systems, reduce errors, and gain better insights into their sales data. This integrated approach also improves cash flow management by providing real-time transaction data and simplifying reconciliation processes, allowing SMEs to make more informed financial decisions.

Boosting Customer Engagement and Loyalty

The integrated loyalty programs are a powerful tool for enhancing customer engagement. Offering rewards like digital stamps and points not only incentivizes repeat purchases but also helps businesses build stronger relationships with their clientele. This focus on customer retention is crucial for sustainable growth in a competitive market, transforming transactional interactions into lasting customer loyalty.

Bridging the Digital Divide

The Super EDC represents a crucial step in enabling Thai SMEs to fully embrace the digital economy. It provides small businesses with access to advanced financial technology that was once the exclusive domain of larger enterprises. By offering faster, safer, and more convenient ways to pay and manage operations, the platform helps these businesses remain competitive and meet the evolving expectations of digitally-savvy consumers.

Leadership Perspectives on the Partnership

NTT DATA's Vision for Commerce Solutions

Prinya Jinantuya, CEO of NTT DATA Payment Services Thailand, articulated the company’s mission, stating, “At NTT DATA Payment Services, our mission is to accelerate our client’s growth through tailored and responsible commerce solutions. Partnering with Jaidee App is a natural step toward this mission. By integrating our secure, scalable payment options into Jaidee’s innovative POS system, we are giving Thai SMEs the tools they need to embrace the digital economy, offering their customers faster, safer, and more convenient ways to pay.” This highlights NTT DATA’s commitment to fostering digital adoption and providing secure payment infrastructure.

ISARASERI's Commitment to Small Business Success

Echoing this sentiment, Natavee Chavengsaksongkram, CEO of ISARASERI, emphasized Jaidee’s dedication to small businesses: “Through Jaidee, we are committed to helping small businesses succeed by providing simple, powerful tools that go beyond transactions. This partnership with NTT DATA Payment Services allows us to deliver even more value to our merchants, combining business management, customer loyalty, and full payment acceptance into one accessible and unified platform.” This underscores the focus on holistic support for SMEs.

Availability and Future Impact

The Super EDC is already available to Jaidee merchants across Thailand, allowing businesses to immediately leverage the benefits of integrated payment and business management. This swift rollout ensures that SMEs can promptly improve their operations, enhance customer satisfaction, and secure their place in the burgeoning digital landscape. The collaboration is poised to have a transformative impact on Thailand’s small business sector, driving efficiency, profitability, and sustained growth.

In conclusion, the strategic partnership between NTT DATA Payment Services and ISARASERI, through the introduction of the Super EDC, marks a pivotal moment for Thai SMEs. By offering a unified, comprehensive, and user-friendly platform, this initiative is set to empower countless small businesses to navigate the complexities of modern commerce, fostering greater efficiency, stronger customer relationships, and accelerated growth in the digital era.