Yuno, a leading global payment orchestration platform, has significantly strengthened its footprint in the Asia-Pacific (APAC) region with the strategic establishment of its new regional headquarters in Singapore and enhanced operational capabilities in China. This dual-pronged expansion underscores Yuno's commitment to empowering businesses with a seamless and unified payment infrastructure, enabling them to navigate and scale effectively across diverse international markets.
The move into APAC is a crucial step in Yuno's broader global strategy. Earlier in the year, the company successfully inaugurated regional headquarters in Qatar to cater to the burgeoning Middle East and North Africa (MENA) markets, and in London, strategically positioned to serve its growing European clientele. These calculated expansions reflect Yuno's ambition to create a truly global network, offering localized expertise and robust payment solutions wherever businesses operate.
Strategic Hubs: Singapore and China
Singapore was deliberately chosen as Yuno's APAC headquarters, capitalizing on its well-established reputation as a premier global fintech hub. The city-state boasts a sophisticated regulatory environment, robust innovation programs, and unparalleled global connectivity, making it an ideal nexus for financial technology companies looking to expand in Asia. This strategic presence allows Yuno to foster closer alignment with local regulations, provide dedicated support to its regional customers, including prominent names like NetEase Games, and forge stronger collaborations with strategic partners, banks, and payment providers throughout the region. Furthermore, Yuno's active membership in influential organizations such as the Singapore Fintech Association and the Emerging Payment Association Asia ensures its deep involvement in local industry discussions and events, cementing its role within the APAC fintech ecosystem.
Concurrently, the expansion into China marks another significant milestone. Recognizing China as one of the world's most advanced and dynamic digital economies, Yuno is poised to assist Chinese merchants who are increasingly venturing into global markets. SheueChee Beh, Senior Vice President and General Manager of Yuno in APAC, emphasized this strategic focus, stating, "China is one’s of the world’s most advanced digital economies, and its merchants are increasingly going global. We’re proud to partner with Chinese brands to remove the friction in cross-border payments and help them scale confidently on the world stage." This initiative aims to dismantle the complexities often associated with cross-border payments, providing Chinese businesses with the tools they need to succeed internationally.
Yuno's Unrivalled Payment Orchestration Platform
At the core of Yuno's offering is a sophisticated payment orchestration platform designed to simplify the intricate landscape of global payments. Born from the firsthand experiences of its founders, Juan Pablo Ortega and Julián Núñez—the visionary entrepreneurs behind the Latin American tech giant Rappi—Yuno was conceptualized to address the very challenges they encountered. The platform provides a singular, powerful API that seamlessly integrates with an expansive network of over 1,000 payment methods and 450 providers across 195 countries. This extensive reach ensures that businesses can accept payments globally with minimal technical overhead.
Beyond connectivity, Yuno places a paramount focus on compliance and efficiency. The platform incorporates built-in compliance mechanisms for critical standards such as PCI DSS, GDPR, and various local data privacy regulations, alleviating the burden on merchants. Its intelligent smart routing capabilities are engineered to optimize payment flows, leading to significantly improved approval rates and a substantial reduction in processing costs. Furthermore, Yuno offers real-time payment insights, providing businesses with actionable data to refine their payment strategies and enhance operational efficiency.
Introducing NOVA: The AI-Powered Recovery Solution
Innovating beyond traditional payment processing, Yuno has also introduced NOVA, an cutting-edge, AI-powered solution specifically designed to combat payment failures and abandoned checkouts. NOVA proactively engages customers who experience payment issues through various communication channels, including phone and WhatsApp. This intelligent system dynamically adapts conversations in over 70 languages, making the recovery process personalized and effective for a global customer base. By providing a direct and supportive channel for resolution, NOVA not only helps recover failed payments but also generates valuable additional customer data that can be used for future optimization.
Pilots conducted in Q2 2025 showcased NOVA's remarkable effectiveness, reporting up to a 75% recovery rate on answered calls. Early adopters, such as Rappi, observed an impressive 8% increase in their payment recovery rates, highlighting the solution's tangible impact on revenue. Juan Pablo Ortega, Co-founder and CEO of Yuno, articulates the broader vision behind such innovations: "Our goal is to become the go-to partner for businesses navigating global payments. Coupled with the launch of NOVA, Yuno is driving the charge towards agentic commerce, proactively solving merchant issues, all without manual intervention." This vision positions Yuno at the forefront of 'agentic commerce,' where intelligent systems autonomously address and resolve complex business challenges.
Global Reach and Future Outlook
Yuno’s comprehensive suite of services and its commitment to innovation have attracted a diverse and prestigious client roster, including global brands like McDonald’s, NetEase Games, GoFundMe, Uber, inDrive, and its founding company, Rappi. This impressive list of clients underscores the platform's reliability and versatility across various industries and business models. As Yuno continues its strategic expansion into high-growth regions, its focus remains steadfast on delivering localized solutions complemented by deep regional expertise. By continually adapting its offerings to meet the specific demands of each market, Yuno solidifies its position as an indispensable partner for businesses seeking to thrive in the dynamic world of global digital payments.
