In a significant move set to redefine the online gaming experience in the Netherlands, JOI Gaming has officially selected Trustly as its primary payment provider for the Dutch market. This strategic collaboration is poised to introduce instant payouts and streamlined deposit processes, primarily leveraging the widely used iDEAL, the Netherlands' own instant payment system.
The partnership, publicly announced on September 22, marks a pivotal moment for JOI Gaming. By integrating Trustly's robust open banking network and gaining access to Dutch instant payment schemes, JOI Gaming players will now benefit from around-the-clock withdrawals. Winnings can be transferred directly to their bank accounts in real-time, ensuring immediate access to funds, as highlighted in a joint news release.
The emphasis on payout speed is not arbitrary. Industry data consistently indicates that players consider the swiftness of payouts to be a critical factor in their gaming experience. This strategic enhancement positions JOI Gaming favorably within an intensely competitive market landscape. A recent report by PYMNTS Intelligence, titled “Sure Bet: Accelerating Gambling Payouts Makes Everyone a Winner,” revealed a notable disparity: while a substantial 79% of gamblers express a preference for instant payouts, only 49% currently have access to such an option.
The advantages of real-time payouts for online gambling operators extend beyond mere convenience. Although an initial investment may be required, instant payouts serve to streamline operational workflows and reduce associated costs. More importantly, they significantly boost customer satisfaction and engagement. As observed by PYMNTS late last year, players who receive their winnings without delay are more inclined to reinvest those funds into further wagers, thereby cultivating a cycle of sustained play and fostering enhanced loyalty to the platform.
Beyond the undeniable benefit of speed, the collaboration between Trustly and JOI Gaming also significantly bolsters player trust and security. Trustly's direct, encrypted transfer mechanisms are designed to mitigate the risk of fraud, while simultaneously supporting stringent Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance requirements. This comprehensive approach to security ensures a safer and more reliable environment for players.
Vasilije Lekovic, Vice President of Gaming at Trustly, expressed confidence in the partnership's potential. "The partnership with JOI Gaming strengthens our position as the leading payment provider for online gambling in The Netherlands," Lekovic stated. He added, "With instant payments, iDEAL, and open banking data in one package, we're confident we'll add value for JOI Gaming and its players." This statement underscores Trustly's integrated offering, which combines multiple critical functionalities into a single, seamless solution.
This development also highlights the broader trend of open banking and its potential. PYMNTS Intelligence, in collaboration with Trustly, explored this in their report “What Consumers Need for Pay by Bank to Catch On.” The findings from this report suggest that the slower adoption of open banking payments, particularly in markets like the U.S., might not be due to concerns over cost or convenience, but rather a fundamental lack of awareness. A striking 56% of consumers surveyed reported being unaware that pay-by-bank options even existed.
This "knowledge gap" significantly overshadows other commonly cited reasons for not using the service, such as worries about entering banking information online or a preference for traditional debit cards. PYMNTS elaborated on this, noting that pay-by-bank, often conceptualized as a direct-from-account alternative to card payments, appears to be a solution awaiting a recognized problem. While consumers are demonstrably swayed by incentives like discounts, loyalty benefits, and cash-back offers, these motivators become irrelevant if a substantial portion of the market remains unaware of the option's availability. Thus, the success of such innovations heavily relies on effective consumer education and prominent feature promotion.
