Treasury’s Strategic Weapon
Cash management may be the defining treasury priority of 2025, as CFOs reassess their exposure to tariff regimes, interest rate shifts, and geopolitical volatility, placing liquidity firmly at the center of financial strategy. An uncertain economic outlook that puts GDP growth in doubt across Asia and the Western world, combined with persistently elevated interest rates, has created a complex risk environment, while ongoing supply chain disruptions are prompting changes in cash allocation, liquidity reserves, and hedging practices. In a market where financial conditions can swing week to week, the treasury function itself is enjoying a surge in visibility as its unique insights secure it a seat at the table earlier in the corporate decision-making process. Cash and liquidity management emerged as the top treasury priority in PwC’s 2025 Global Treasury Survey, which flags the challenges of optimizing banking structures, cash management, and forecasting against a constantly evolving risk …
