Moneybox Unveils Aurora AI and New Brand Identity
Moneybox, a prominent wealth management platform, has recently marked a significant milestone with the launch of ‘Aurora’, an innovative AI-powered guidance engine. This introduction is complemented by a comprehensive brand refresh, signifying a decade of substantial growth and setting a new trajectory for the company’s future in supporting its extensive customer base. With over 1.5 million customers across the UK and more than £16 billion in assets under administration, Moneybox is solidifying its commitment to empower individuals to achieve greater financial well-being. Introducing Aurora: AI-Powered Financial Guidance The ‘Aurora’ engine represents a culmination of over two years of dedicated development. It is engineered to harmonise human financial expertise with advanced artificial intelligence, delivering highly personalised financial guidance on a massive scale. A cornerstone of its design philosophy is transparency and stringent human oversight, ensuring that the AI’s recommend…
