Meta Denies Using Google AI for Ads, Cites Benchmarking

Meta Denies Using Google AI for Ads, Cites Benchmarking

Meta, the social media giant, has vehemently denied a recent media report suggesting it was considering the integration of Google's artificial intelligence (AI) models into its highly lucrative ad business. The company clarified its position, stating that any engagement with Google's AI models is solely for the purpose of benchmarking its own robust, proprietary systems. The report, published by The Information on Thursday (Sept. 25) and citing unnamed sources, indicated that Meta was exploring the use of Google's AI to enhance its ad recommendation systems. Specifically, it was rumored that Meta sought Google's technology to help summarize advertisements, thereby improving the efficiency and relevance of ad targeting. This speculation hinted at potential "stumbles" or challenges within Meta's internal AI development efforts and suggested a search for an interim solution until its own Llama AI models, developed by the Superintelligence Labs team, could be …