MAS Strengthens Oversight of Digital Financial Content

MAS Strengthens Oversight of Digital Financial Content

The Monetary Authority of Singapore (MAS) is taking a proactive stance to ensure the integrity and reliability of financial information shared online. In a significant move to protect consumers from misleading financial advice, MAS has introduced a comprehensive set of new guidelines aimed at regulating digital financial advertisements and holding online content creators accountable. This initiative comes as digital platforms continue to proliferate as primary sources of financial information, often leading to a landscape where distinguishing credible advice from unregulated promotions can be challenging for the average consumer. The new regulations seek to establish a clearer framework for responsible digital marketing activities within the financial sector. New Guidelines for Digital Advertising Activities MAS officially released its Guidelines on Standards of Conduct for Digital Advertising Activities , which are set to become effective on 25 March 2026. These guidelines are far-reachi…