Gen AI & Bot Attacks: The New Social Media Landscape

Gen AI & Bot Attacks: The New Social Media Landscape

Generative artificial intelligence (Gen AI) tools are fundamentally reshaping the landscape of social media, leading to a notable decrease in the cost and a significant increase in the frequency of bot network attacks targeting corporations. This technological advancement has broadened the scope of who can deploy such networks, moving beyond traditional fraudsters and state-sponsored actors to a more diverse range of entities. Over the past year or two, the sophisticated capabilities offered by Gen AI have made these bot deployments considerably more common, posing new challenges for brands and platforms alike. The Unstoppable Rise of AI-Powered Bot Networks Historically, operating extensive bot networks required considerable technical expertise and financial investment. However, Gen AI has democratized this capability. These advanced AI models can generate highly realistic text, mimic human conversation patterns, and even create convincing AI-generated profile pictures, making it far e…