Carolina Paradas to Lead ShopBack's U.S. Expansion in Rewards Market

Carolina Paradas to Lead ShopBack's U.S. Expansion in Rewards Market

ShopBack Strengthens Global Ambitions with Strategic U.S. Market Entry ShopBack, a prominent Asia-Pacific shopping and rewards platform headquartered in Singapore, is poised to make a significant impact on the U.S. market. This strategic expansion is marked by the appointment of fintech veteran Carolina Paradas as General Manager for North America, signaling a robust commitment to replicating its regional success on a global scale. The move follows three consecutive quarters of adjusted EBITDA profitability, underscoring ShopBack's sustainable business model and readiness for international growth. Carolina Paradas: A Strategic Appointment for North American Growth The decision to bring Carolina Paradas on board as the North American General Manager is a testament to ShopBack's strategic vision. Paradas, with her extensive background in the fintech sector, is tasked with spearheading the platform's entry and expansion within the competitive U.S. rewards landscape. Her proven t…

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