B2B Embedded Finance: The Future of Fintech Platforms

B2B Embedded Finance: The Future of Fintech Platforms

Embedded finance is no longer a force only for consumer-facing products. It’s also thriving in the business-to-business (B2B) realm — reshaping how various platforms (e.g., marketplaces, vertical SaaS, ERP suites) handle payments, manage cashflow, and access credit. Let’s explore where embedded finance stands today in B2B, what business models and economics are emerging, and what founders and sponsor banks must leverage to win in this dynamic space. By understanding the embedded finance landscape in 2025, B2B stakeholders can better position themselves to capture value for the next 5 years. The opportunity is game-changing — but execution, alignment, and partnerships determine winners versus losers. The Opportunity: B2B Embedded Finance at Scale To understand why embedded finance is gaining ground in B2B, it’s helpful to quantify the opportunity and surface the key growth drivers and tailwinds. Market Potential and Growth Projections Embedded B2B payments opportunity could reach $16T in t…